Home > Internet Marketing Center > Are Linking Strategies Dead?

Are Linking Strategies Dead?

Filled under: Google Advice

For years we have known that Google places a lot of value on relevant high quality websites linking back to your website.


Google has been trying to determine the value of your website based upon your peers. Your peers are websites that have keyword phrases similar to your own. If Google has ranking one of your peers well and this peer links back to your website Google will see this and reward your website accordingly.dead Linking Strategies

People have devised all sorts of strategies to find and setup quality links pointing back to their websites. Here at AceEngine we built a search engine that scours the Internet looking for potential linking partners for our clients. If it’s important to Google, it’s important to us.


Keep in mind that Google’s objective is to design a system that will place the most relevant website first for a specific phrase.


The Future Of Google’s Rankings

Google may be gearing up to switch a major piece of their criteria from links to actual popularity of web sites and web pages. If you are using a Google toolbar with the PageRank feature activated Google is recording your Internet browsing actions. Google is tracking what websites you are going to and how long you are staying there.


Popular websites may automatically become the high ranking websites on Google.


This will mean that websites that people enjoy will also rank well. A greater emphasis will be placed on building websites that are intuitive to navigate and filled with fresh high quality content.


Author: Jonathan Shanin


Share This

Leave a Reply

You must be registered and logged in to post a comment.

Close
E-mail It