AceEngine

Google has updated their algorithm to make it significantly more difficult for people to alter a website’s rankings for a keyword phrase by creating a large volume of links with the same text.


Background
This line of code:
<a href=’http://www.aceengine.com/’>AceEngine link</a>
would allow a visitor on your website to click the text, “AceEngine link” and my website would pull up.


Link popularity is the number of websites which link to yours. Search engines place a lot of relevancy weight on link popularity. Not just any link popularity, mind you, but relevant link popularity.


77.4% of all people using the Internet have used Google at some point. Google assigns more relevancy to pages with link and click popularity. Statistically, sites that achieve a high concept rating have excellent link popularity – meaning that there are many other sites that link to them. Combine this with the trend of indexing different types of media on a site and we find a kind of cross-referencing which reinforces the “Content Is King” approach to building a web site that is useful to everyone.


Example:
One of the more famous examples of Google Bombing was built around the word “liar”. Before Google updated their algorithm querying Google for the keyword “liar” would pull up a page on Prime Minister Tony Blair.